Made in Alberta Awards
The Made in Alberta Awards celebrate great Alberta products, businesses and ingenuity. By highlighting Alberta-made products through a variety of channels, including digital, in print and in person, the Made in Alberta Awards program supports and promotes local businesses and encourages people to shop local.
Goals: Founded in 2019, the Made in Alberta Awards program required a logo, brand book, website with ecommerce capabilities, marketing/advertisment campaign, art direction for photography of the winning products, editorial layout in Avenue magazine in Calgary and Edmonton, trophies and certificates.
photographs of products shot by Jared Sych
Spreads from September 2019 Avenue magazine, printed in both Calgary and Edmonton.
The backdrops were fun to create, using sidewalk chalk on large paper rolls. I wanted the backdrops to evoke a handmade quality to align with the overall theme of the program, locally made.
Social media is the main form of marketing for the Made in Alberta Awards entries. Strategies for content included utilizing previous winners, testimonials from past entrants, judges and conference speaker bios and using words as graphics to get across important information.