Mark’s
Mark’s, previously known as Mark’s Work Wearhouse, is a Canadian retailer with a mission to make life easier for Canadians. They sell everything from hoodies to hard hats and have 380+ physical stores throughout Canada.
Goals: Art Direction for Mark’s, bringing seasonal marketing strategies to fruition through beautiful photography and graphic design.
Photographer: Jason Eng
Photographer: Dylan Leeder
Photographer: Jason Eng
Photographer: Chris Wedman
Seasonal photography productions required extensive planning, close collaboration with strategic partners, and cross-functional alignment on project vision and visual style. I developed comprehensive proposals and finalized Creative Decks for seasonal campaigns. These decks served as a central reference point for all stakeholders, from the Production team to the marketing teams, ensuring con- sistent execution and clear communication throughout the campaign lifecycle. Pictured above are a few pages from the Holiday Creative Deck.
To the right are examples of emails sent out Canada wide, during the countdown to the holidays, that used the Holiday Campaign visual language assets.
